CONNECT 24 Technology Conference
Back and better than ever! This project follows on from the previous years Connect23 conference and I used it as a chance to learn from mistakes made and give the event branding an exciting refresh. I took the chance to be able to fully involved in the whole process - creating more in-depth brand guidelines and creating an app and website.
This project was still in progress when I left the company but I was able to ensure the designer that followed was provided with a full and cohesive brand pack.
Save The Date
To get the initial messaging out about the event, a Save The date email was sent a few months prior. As this was also a customer event, three comms (internal, vendor and customer) needed to be sent out as each one required a different information and tone of voice.
Event Pack
To encourage vendors and sponsors to take part in the conference, an event pack was sent out with the different levels of packages available.
I took this as a good chance to really experiment with the brand and explore different design choices.
Initial App Design
Obviously as the event had not happened yet there is no final design but the above is my rough framing out of how I would have liked the app to look. I used Figma to create these as it was something I hadn’t used in a while and I wanted to give myself a refresh on using the programme.
Initial Web Design
As with the app above, there is no final design - there was still a lot of details that had to be confirmed but I think this was a great way to show how the brand is slowly coming together as each stage develops! Again I made this on Figma and enjoyed the process of experimenting and learning new ways of creating.
