Passion for a cause does not always mean being loud and proud.
I wanted to create a way for a person to express their ideals and opinions in a way that made them feel safe. This project began with Feminism, it is something I am incredibly passionate about and something I have personal experience with but it has plenty of room to expand into lots of other areas.
This originally began as a simple sticker project from my final year at university
but I felt there was more to it and it had the potential to be a lot better. I decided to completely rework everything about it - creating a brand and then treating the stickers as a ‘product’ instead.
