RS Wheels Rebrand
RS Wheels is a family business that in the past 10 years has grown simply from reputation and word-of-mouth.
As the business continued to grow, I joined the team to establish a marketing team from the ground up.
My first goal was to give the brand identity a complete update and a welcome RS Wheels into the modern world, as it had not been changed in over 10 years since the beginnings of the company.
Original Branding
The branding that was in place when I joined the business was very visually overwhelming, especially compared to the branding of competitor companies and modern day standards.
The main rules given to me were that the ‘RS’ had to stay the same and so did their signature red. Past that I had free reign to do what I wanted. What I wanted was to strip it back and get rid of the visual noise and framing RS as a more professional and modern business that could present themselves to prestige dealerships with pride.
The New RS Wheels
Following the brief given, I chose a route that focussed more on a logo that would be more versatile across a variety of media and could be easily adapted when required. The short term plan was to strip all the branding back to more workable visuals and then long term, visuals such as the robot could be brought back in a more thought out fashion that would help boost the brand rather than overwhelm it.
The biggest transformation occurred across the uniform and vans as they were the biggest visual overload. The goal was to make them easier to read when a vehicle was moving or at a distance as they were very recognisable and we had many customers come to us from seeing our vans around.
Website Launch
The website that RS had been using was very poorly designed and outdated. It had no clear information with no straight forward pathway for customers to find information or be pushed towards action or contact.
My main priority when creating a new website was to ensure that it applied to both the B2C and B2B aspects of the business.
The relaunch of the website came with great feedback from our dealership customers, who didn’t realise how far RS spanned across the website because the previous website didn’t advertise this. There was also a massive increase of public customers using the website to contact us, which then lead to more sales.
